Sportswear brand buys Leeds promotional merchandise firm

Premium sportswear brand Castore has finalised the acquisition of one of its key suppliers, Infinity Inc, a supplier of branded merchandise, clothing and uniform based in Leeds.

The acquisition strengthens its supply chain and enables greater speed to market when servicing both UK and international sporting partners.

Phil Beahon, co-founder of Castore said, “We have long admired Infinity and have worked closely with Darren and his team over the years so know the quality of product they can deliver. We look forward to integrating the business with Castore but also continuing to service the wide array of customers already being serviced by Infinity.”

Infinity chief executive Darren Cohen said, “I am delighted to lead Infinity Inc into this exciting new chapter and partnership with Castore. With over 25 years of experience providing branding expertise, innovative solutions, and world class service, we look forward to supporting Castore with their vision to become the number one British sportswear brand.”

The deal is Castore’s first acquisition following a £145 million investment in November 2023. The firm was founded in Liverpool in 2016 by brothers, Tom and Phil Beahon. Its business model combines a premium performance apparel brand with a vertically integrated digital commerce platform and supply chain to deliver a comprehensive service offering to top sports teams and leagues.

A team at international law firm Addleshaw Goddard, including Andrew Green, David Auty and Millie Johnson, advised Castore on the deal.

To date, Castore has partnered with 50 franchises globally,  including football, tennis, Formula One, rugby and cricket.