Game on for interior design business as it launches specialist sports operation

Media suite at Leeds United Football Club

Leeds-based commercial interior design company, Design Tonic, is expanding by creating a new arm specifically to cater for sports related projects.

The firm, which was established in 2019, has launched DT Sports following a series of projects and commissions across the sports sector which has seen it work with Leeds United Football Club, Yorkshire County Cricket Club and Manchester United.

DT Sports should mean the company can expand further into the sports and hospitality field, while retaining tailored teams for residential, office, and entertaining spaces.

Amanda Cook, Design Tonic founder, said: “We’re so excited to announce the expansion of the Design Tonic business with the launch of DT Sports. We’ve got massive passion for sports across the team, so it was a dream come true to launch this specialist arm.  

“We already have upcoming DT Sports projects in the works, with exciting LUFC developments nearing launch.

“It’s great for our team to be able to create these specialist spaces, catering to the players, the back-of-house staff, the media, and the spectators too.”

The DT Sports arm of the business consists of a team working with large stadiums across the UK.

They can work with all sports areas, from training and ‘back of house’ spaces such as changing facilities to customer-centred, front-of-house, hospitality spaces such as bars, stands, and boxes.

Previous projects for the company have seen it redesign and refurbish well known sports spaces across the North.

For Leeds United Football Club, the business carried out a large-scale redesign and refurb for all of the South Stand, boxes, and bars, as well as working with Heineken on the Heineken lounge.

It also created new media suites at Elland Road and Thorpe Arch, as well as new training facilities such as a gym, reception, and first team changing rooms at Thorpe Arch.

For Yorkshire County Cricket Club, Design Tonic has undertaken a full redesign and refurbishment of the Hawke Suite and Long Rooms, the first team changing room, the Parents & Friends lounge, and a new terrace at Edgbaston.

Meanwhile, for Manchester United, the company redesigned the Boxes for Adidas, Team Viewer, Doo Group, and Estée Lauder.