Jewellery retailer picks Yorkshire for its first store outside London

Missoma, a contemporary demi-fine jewellery brand, is set to open its second-ever store this summer.

It has chosen Victoria Leeds for its regional debut. The 2,250 sq ft premises will be located opposite Louis Vuitton in Victoria Quarter’s County Arcade.

Rachel Bradburn, leasing director at Victoria Leeds, said: “We are absolutely thrilled to be Missoma’s destination of choice for their first standalone store outside London.

“This reinforces our reputation as a leading destination for best-in-class retailers and flagship debuts.

“Missoma’s arrival in Victoria Leeds highlights the exceptional quality of our curated retail mix and the opportunities for brands to confidently embark on regional growth in the UK.

“We can’t wait to welcome Missoma’s renowned, responsible, and innovative approach to demi-fine jewellery.”

Marisa Hordern, founder & creative director at Missoma, added: “Missoma’s signing at Victoria Leeds is truly a milestone moment for our London-based brand.

“As we enhance our presence nationwide, our expansion strategy remains focused on premium retail destinations that reflect Missoma’s brand values of community, artisanship, creativity and sustainability.

“This, coupled with Victoria Leeds’ great reputation and desirable catchment, made it the obvious choice to open our second store.

“We are so excited to grow our Leeds community and to embark on this next chapter with the team there.”