Acquisition sees marketing agency more than double its client base

Tom Coates

Digital marketing agency, Accelerant, has completed the acquisition of web development agency Burrwalk, transitioning more than 50 of Burrwalk’s clients into its own portfolio.

Accelerant says it paid a “significant sum” for the acquisition of Burrwalk and its clients, which sees the agency more than double its own client base, taking the overall tally to more than 90.

Established in November 2023 by Tom Coates, Accelerant is based in Mirfield, West Yorkshire, offering marketing services including website development, SEO, branding, social media and digital design.

It will initially deliver website management and hosting services for its new clients, prioritising a seamless and interruption-free transition.

Coates said he believes the integration of Burrwalk’s client base, which includes small to medium-sized businesses from throughout the UK, aligns perfectly with Accelerant’s ambitions for growth.

He added: “We are excited to welcome Burrwalk’s clients into the Accelerant family and look forward to managing their online presences moving forward, as well as driving their own growth through our marketing offering.

“Adding to our existing base of close to 40 active clients, this is a major early milestone for us, underpinning significant expansion and entrenching additional stability for the business following a successful first six months.

“Our priority is to ensure business as usual for Burrwalk’s clients during this transition, although we are also relishing the opportunity to explore additional marketing potential that can further benefit these businesses.”

Burrwalk was a specialist website development and management agency, based in St Neots, Cambridgeshire, owned and operated by Lee Burrett, an experienced IT specialist and web developer.

Burrett said: “After many successful years of building Burrwalk into a specialist web development agency, I am thrilled to see our clients in the capable hands of Accelerant.

He added he now intends to focus on business interests outside of the sector following the completion of the sale to Accelerant.

The acquisition was facilitated with the advisory support of Accelerant consultants Phil Taylor-Guck, Adam Matich and Mindaugas Bendikas, and Bruce McLeod of Ad:Ventue.

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