Events and production company forges venue partnership with hotel group
Leeds events specialist, AYRE, has struck a deal with Cedar Court Hotels to provide all audio and visual requirements for conferences and events across its Bradford, Huddersfield, and Harrogate hotels.
All these premises have recently undergone significant refurbishments.
The creative events and production company secured the new partnership after a long-standing affiliation with the Leeds Hotel and Venue Association (LHVA), whose chairman, Wayne Topley, is Cedar Court Hotels’ managing director.
The partnership with Cedar Court, which has an independent collection of four-star hotels in some of Yorkshire’s most desirable locations, will cover all aspects of event production, including sound, lighting, staging, scenic, and rigging.
Chris Driver-Ayre, managing director of AYRE, said: “We’re proud to announce our new venue partnership with such a prestigious hotel group.
“As a fellow Yorkshire business, we’re always excited to partner with venues that share the same values when it comes to delivering proper Yorkshire hospitality and creating unforgettable experiences for clients.
“We’re looking forward to strengthening our relationship with Cedar Court Hotels, and we’re excited for the upcoming events and conferences of 2024.”
Cedar Court’s hotels have received significant investment over the last three years, including property refurbishments and the introduction of Ambers restaurants at the Harrogate venue.
The hotel group explains it needed to revamp the group’s events and conference offerings to align with the improvements to its properties.
Topley said: “We’re thrilled to partner with AYRE, a collaboration driven by our shared commitment to excellence and customer focus.
“We’ve invested heavily in our properties, from bedrooms to public areas and meeting spaces. AYRE matches our ambition, bringing innovative ways of working that enhance efficiency and service delivery.
“This partnership enables us to exceed guest expectations, offering flexible and high-quality services while maintaining our core value of Proper Yorkshire Hospitality. Together, we’re poised to grow and deliver exceptional experiences for our clients and guests.”
