New owners eye international opportunities for Saltaire Brewery

Family-owned investment firm, Paramount Retail Group, has acquired craft beer producer Saltaire Brewery.

The Sheffield-headquartered group says it will use its expertise and resources to support the Saltaire Brewery brand. Its product range already has regional listings in Tesco, Asda, Sainsbury’s, Morrisons, Co-op, Marks and Spencers and Booths.

Nick Helliwell, sales director of the brewery, said: “Saltaire Brewery has been long celebrated for its regional popularity in Yorkshire but now has the opportunity to become a category leader, expanding its reach and influence in the craft beer market.”

Paul Taylor, chairman of Paramount Retail Group, said: “Acquiring Saltaire Brewery is a strategic step to enrich our portfolio with another esteemed UK heritage brand.

“We are committed to preserving Saltaire Brewery’s unique identity while using our resources to expand its market reach.

“This acquisition aligns with our strategy to offer high-quality, iconic products that resonate with consumers in the UK and beyond, as well as allow us to leverage strong relationships with the mass retail sector and enhance our ability to quickly meet evolving consumer demands.

“By incorporating Saltaire Brewery into our extensive distribution network, we expect to achieve significant operational efficiencies and enhanced market reach.”

Sunny Sharma, director at Paramount Retail Group, added: “Saltaire Brewery’s outstanding craft beers are a perfect complement to our existing range of heritage brands.

“With the increasing global demand for UK-made products, particularly in the USA and Asia, we see tremendous growth potential.

“This acquisition enables us to introduce the best of British brewing to a broader audience, underscoring our commitment to quality and innovation.

“We are excited about the opportunities this acquisition presents and are confident it will significantly contribute to our growth strategy to pursue further acquisitions of prominent brands, strengthening our market presence.”