How Campaigner powers TheBusinessDesk.com’s email marketing success
Campaigner has partnered with TheBusinessDesk.com for over half a decade to ensure readers receive timely and relevant information that impacts their business. Our cloud-based software and dedicated UK team have seamlessly integrated with TheBusinessDesk.com, supporting their dynamic email marketing strategies and helping keep their readers informed with the latest news and networking opportunities in their area.
Key Factors for TheBusinessDesk.com’s Success
As the market leader for delivering regional news, Campaigner worked with TheBusinessDesk.com to understand the key drivers to their success.
1. Sending personalised news tailored to specific regions.
2. Delivering breaking news quickly and efficiently.
3. Maintaining a strong reputation as a market leader.
The Campaigner Advantage
Customisable Mailing Lists and Segments
Campaigner offers an intuitive way to target subscribers based on their regions, interests, and preferences. By analysing past engagement patterns and preferences, TheBusinessDesk.com can create tailored campaigns that resonate with specific regions and demographics at the click of a button. This personalised approach has proven highly effective, with events like the South West Property Lunch selling out after only four promotional campaigns.
Seamless Integrations for Breaking News
Campaigner’s integrations with real-time news feeds facilitate instant content updates and automated email dispatches. This ensures that subscribers receive timely updates on industry-disrupting news, maintaining the relevance and urgency of the information.
High Email Deliverability
Delivering emails successfully to readers’ inboxes is crucial. Campaigner provides industry-leading email delivery rates, with a vigilant Postmaster team optimising sender reputation through robust authentication protocols and continuous monitoring of engagement metrics. In April 2024 alone, Campaigner achieved an average delivery rate of 94%, ensuring TheBusinessDesk.com’s content reaches its audience reliably.
With You Every Step of the Way
It’s fair to say that at Campaigner, we love email, so we love to hear what our users are achieving with their sends. That’s why we pride ourselves on all of our colleagues who are available to jump on a call and assist when you need them. From our 24/7 Support Team for those technical concerns, our team of Postmasters enhancing your delivery, or our dedicated Account Management team; our team of seasoned professionals is committed to understanding your unique needs, ensuring personalised support that drives your business forward. Want to hear more about us? Check out our Customer Corner to see why we are trusted by brands globally.
Strengthening TheBusinessDesk.com’s Reputation
Campaigner’s consistent and reliable service has solidified TheBusinessDesk.com’s reputation as a trusted source of regional news. By providing valuable content directly to subscribers’ inboxes, we reinforce their position as the leading supplier of digital business news.
Campaigner’s dedication to innovation and excellence in email marketing empowers TheBusinessDesk.com to maintain its market leadership, ensuring that readers are always informed, engaged, and connected with the latest news and opportunities in their area.
Are your email campaigns performing the same for you and your business? Get in touch with Campaigner today, and we can start planning your success together.