Jewellery retailer starts trading from its first standalone space outside London

Victoria Leeds, which is owned and operated by Redical, has confirmed the opening of Missoma, a contemporary demi-fine jewellery brand.

The store opened on Friday 16 August and is in Victoria Quarter’s County Arcade, with a footprint of 2,250 sq ft.

It is Missoma’s second-ever permanent base and its first standalone space outside of London, following the opening of the retailer’s Covent Garden store in November 2023.

The Leeds store showcases the brand’s collection of gold and silver pieces, including its collaborations with fashion designers and style icons, Harris Reed, Savi and Lucy Williams.

Rachel Bradburn, leasing director at Victoria Leeds, said: “Missoma selecting Victoria Leeds as the destination for its first store outside of London reinforces our reputation as a renowned destination offering opportunities for brands to confidently embark on regional growth in the UK.

“We are excited to be a part of Missoma’s journey and to welcome customers through the door to explore exceptional demi-fine jewellery.”

Marisa Hordern, founder & creative director at Missoma, added: “Community is at the heart of what we do, and Victoria Leeds offers a highly engaging environment that aligns perfectly with our values.

“We aim to inspire confidence and encourage self-expression in all our customers and are excited to grow our Leeds community and embark on this next chapter.”