Acquisition creates significant milestone in chemical firm’s growth strategy

John Hogg Technical Solutions, a Trafford Park-based specialist in fuel marketing technology and dye manufacturing, has acquired a West Yorkshire manufacturer of textile flame-retardant dyes, for an undisclosed sum.
Avocet Dye and Chemical Company is based in Brighouse, near Leeds.
The acquisition marks a significant milestone in John Hogg’s growth strategy, enhancing its product portfolio and expanding its market reach within the speciality dye and chemical business segment, it said.
The addition of Avocet’s dye and flame-retardant technology, including the renowned CETAFLAM brand, enables John Hogg to offer a more comprehensive range of colour solutions across various industries.
John Hogg CEO, Philip Double, said: “We are thrilled to welcome Avocet into the John Hogg family.
“This acquisition aligns with our commitment to growth and investment in both our product range and our market reach.
“Avocet’s innovative products and fantastic team will complement our existing capabilities and help drive our speciality dyes and chemicals business unit torwards to a brighter future.”
Avocet has a long standing reputation for excellence in the textiles industry, with a strong focus on sustainability and high performance products.
Hogg says the combined strengths of both companies will create new opportunities for growth and innovation, benefiting customers and stakeholders alike.