Agency roundup: Perfect Storm; Ponderosa; and more

Digital agency Perfect Storm has appointed two new members to the team, including one into the newly established position of head of creative.
After several years spent in the education sector as a teacher, Matt Rennie returns to the industry to take on the head of creative role as the agency’s first in-house creative lead.
He was previously creative director for Finn, working with brands including Yorkshire Tea, IPN and ghd.
Sam Brotherton has also joined Perfect Storm as the Leeds-based agency’s third strategic client lead, reporting into strategy & effectiveness director Dan Svikis.
He brings with him almost a decade of marketing experience, in-house and in-agency, spanning multiple strategic disciplines, including brand, creative, communications and retail strategy, across a variety of sectors.
He most recently held the role of strategist at IMA, working on accounts including Mira Showers and adidas.
As strategic client lead, he will help shape digital strategies, creating results-driven 90-day plans, and will lead key client relationships.
Rennie said: “Working as a primary school teacher has taught me more about creativity, character and society than I would have ever learned by staying in marketing.
“I’m coming back with a fresh perspective and a boatload of skills. I fundamentally believe everyone is creative and my purpose is to bring the creativity out of everyone both in, and connected to, Perfect Storm.
“I’m really excited to get started. One of the major frustrations when I left marketing was the agency model.
“But with Perfect Storm, the innovative model they employ means that solving problems doesn’t always have to have the same answer. As a creative that’s a joy to hear.”
Dave Nutter, founder of Perfect Storm alongside Adam Errington, said: “The appointments of the extremely talented Matt and Sam continues to strengthen our core team, which now stands at 20 people.
“They both bring key creative and strategic skills which will benefit not only our clients but the wider team as well.
“Because we’re growing and working on more and more clients, it’s important we have these guardians of creativity and strategic output to ensure consistency and oversight of everything we do.
“Working alongside our freelance network of experienced specialists, who we handpick to create bespoke teams for each individual client, we feel in a fantastic position to tackle 2025 and the opportunities it brings.”
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Leeds-based brand and communications agency, Ponderosa has rolled out a marketing campaign for Hull and East Yorkshire communications provider, KCOM, to launch eero – an Amazon subsidiary router delivering rapid connectivity.
The agency created an overarching brand message, “The Power is All Yours”, to reflect the quality of the KCOM network and developed a creative concept that showcases the eero in action.
eero features smart technology that allows customers to control multiple elements of their home broadband, such as blocking devices in favour of homework, filters for age restrictions and Wi-Fi accounts for guests.
Suzanne Harvey, head of marketing at KCOM said: “Ponderosa have proved again they have the insight, creativity and hands-on execution to deliver for KCOM. It’s been great to see customers respond to our new campaign and explore the possibilities offered by eero.
“The new ‘power is all yours’ message has really resonated. We’re pleased to see so many people looking to increase prioritisation, personalisation and protection of their online lives and enjoying all the benefits of KCOM’s network to do that.”
Richard Midgley, CEO at the agency, added: “We have worked with KCOM since 2019 and have watched the brand evolve over time, working hard together through customer insights to understand their needs.
“As a Yorkshire brand, it was important for us to get the tone right so that the audience can relate to the characters and storyline, whilst being educated on the shift to eero.
“Using creative thinking and strategic media planning and buying, we are creating cut-through campaigns that stand out from the crowd, both on and offline.”
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Digital brand experience specialist, Tall, reports that it doubled its client roster in 2024, working with global brands such as Tofoo and SharkNinja.
Other new clients included during the year included Specialised Covers, Nanna Tate, Ecology and Walker Morris.
Beyond client wins, Leeds-based Tall has also seen a 20% growth in revenue and increased its team with an additional four new members joining earlier this year.
Looking ahead to next year, the agency plans to continue to grow year-on-year revenue by another 20% as well as build further brand partnerships with more impressive household names.
Lucy Evans, head of marketing, said: “It’s been a brilliant year for the team here at Tall and we’re very proud to be working with such great brands.
“We have always been highly ambitious and it’s great to see the team’s efforts paying off and being able to work on some really exciting projects.”
Guy Utley, executive creative director, added: “Successful relationships and results are delivered through trust and our client increase this year is a testament to the delivery of this by our brilliant team.
“We always like to think of ourselves as digital chameleons and our upcoming projects in 2025 will showcase exactly this.”