Strategic appointments to support expansion at marketing and communications firm

Brand, marketing and communications specialist, Definition, has strengthened its board with the appointment of a new chair, Martin Boddy, and a series of key promotions.
The move is designed to support Definition’s next phase of growth, and help integrate services across its 300-strong client base, as well as drive innovation in its specialist brand services.
Boddy, Jaywing founder and experienced portfolio non-executive director, has considerable experience in mergers and acquisitions and in harnessing data to improve commercial performance.
He is currently chair of private-equity-backed Dark Matter Commerce and Money Alive, as well as privately owned GPlants.
As well as Boddy’s appointment, Definition – which has offices in Leeds, Manchester and London – has made internal promotions to bolster its board and better reflect its specialisms.
Katy Bloomfield and Jennie Gerry join the board as managing partners of PR and Brand respectively.
Gerry will focus on client services and growth in the business’ new integrated Brand practice, working alongside fellow managing partner Neil Taylor, who now leads the business’ creative team.
As part of the changes, Definition’s finance director Rachel Griffin, and co-founder and chief client officer Louise Vaughan, have been promoted to co-CEOs.
Definition has over 300 clients worldwide, ranging from start-ups and scale-ups to global household names and the public sector, including Amazon, ABB, Lego, Honda, HSBC and The Cabinet Office.
Vaughan said: “Appointing someone of Martin’s calibre as our new chair not only underlines how far we’ve come on our growth journey, but also the ambition that drives us.
“Martin’s expertise, combined with our newly strengthened board, positions us perfectly to capitalise on the specialisms we have across brand, marketing and comms, as well as to develop integrated products and services that deliver unforgettable impact for our clients.”
Boddy added: “Definition has already established itself as one of the UK’s most exciting independent agencies, having acquired a series of highly specialist consultancies who bring brands to life – inside and outside organisations.
“I can’t wait to get cracking with the talented team at Definition to drive the business forward and explore new opportunities.”
The appointments follow a period of growth for Definition. The business won 50 new clients in 2024, including Amazon, Campari, Orange, Save the Children, Linklaters, TransPennine Express, and The NEC.