Potato sector gets fresh a-peel with new acquisition

The UK potato sector is set to be shaken up after the acquisition of Whole Crop Marketing (WCM) by AKP Group.
WCM will keep operating under its current name within AKP Group, maintaining its current team, headed up by Richard Arundel in his role as group MD.
Based in North Lincolnshire, AKP Group, founded in 1999, works across the supply chain, partnering with retailers, processors, and food manufacturers to maintain a steady flow of quality potatoes.
Whole Crop Marketing, founded in 2008 in Yorkshire, has focused on supporting growers with marketing services, particularly in the pre-pack and crisping sectors, and has built a reputation for innovation and maximising crop value.
Richard Arundel, managing director of AKP Group said: “We are delighted to welcome WCM into the AKP Group. WCM joining the Group represents a strategic step forward in our mission to be the UK’s leading supply chain partner for our customers and growers. By combining our expertise, infrastructure and resources, we aim to strengthen the supply chain for our customers, minimize risks for our growers, and support the long-term success of UK agriculture.”
Philip Dunn, chairman of Whole Crop Marketing said: “Joining the AKP Group marks an exciting new chapter for WCM. We are thrilled to align with a company that shares our desire to enhance the profitability of potato production and create sustainability within the sector. Together, we can enhance our offering, provide more comprehensive support to our growers, and deliver even greater value to our customers.”