Agency roundup: Propaganda; Punch Hospitality; Boutique; and more

Propaganda Brand Consultancy has been appointed to spearhead a brand transformation for ADHD 360, a provider of ADHD services in the UK.

The Leeds-based consultancy will develop a brand strategy and long-term activation plan that aligns with ADHD 360’s reach, approach and growth objectives.

ADHD 360 offers diagnosis, treatment, training, and education for ADHD. Approximately 2.6 million people in the UK are estimated to have this condition – representing around 4% of the population.

Phil Anderton, CEO at ADHD360, said: “ADHD is quickly gaining awareness, but public understanding is still very low.

“We believe the time is right for a leader in the space to emerge, and as such, recognise the power that brand will play in helping us become that leader.

“We are excited to work with Propaganda to make our vision a reality.”

Tom Fowler, consulting director of brand strategy & planning at Propaganda, added: “We are thrilled with the opportunity to work with ADHD 360.

“The statistics present a sobering reality, and it’s evident substantial change is not just needed, but crucial.

“By improving access to care and challenging public perceptions, as well as advancing policy, ADHD 360 is poised to create a nationwide impact. We are excited to assist in bringing their vision to life.”

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Punch Creative has officially rebranded as Punch Hospitality.

It says the move establishes itself as Yorkshire’s only marketing agency dedicated exclusively to the hospitality sector. 

Since its founding in 2007, Punch has evolved from a design-for-print agency into a full-service, integrated marketing agency.

It has a portfolio of hospitality clients, including IHG brands such as Hotel Indigo and Holiday Inn, Travelex, Hilton, Clermont Hotel Group, and LGH. The agency has increased its hospitality client base by 30% since 2023. 

Adding to its leadership, Punch has appointed Malcolm Brechin as development director.

His focus will be on building long-term client partnerships and driving the Leeds-based agency’s strategic growth.

Commercial director, Louise Wright, said: “Malcolm’s ability to transform challenges into opportunities makes him an invaluable addition to the team.

“His expertise ensures we not only remain at the forefront of digital transformation but deliver results that truly matter for our clients.”

Richard Lowes, creative director and founder, added: “We’re not just rebranding; we’re reshaping the way hospitality businesses think about marketing.

“Our focus is on driving measurable growth and helping our clients thrive in an evolving industry.”

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Credit: Roar Motion

Integrated marketing agency Boutique has been appointed by Nuby, a global baby accessories brand, to head up creative PR and influencer campaigns.

Leeds-based Boutique will deliver a multi-channel marketing strategy encompassing PR, ambassadorship and influencer, designed to elevate Nuby’s visibility and strengthen its audience connection in the highly competitive baby care industry.

Nuby’s head of marketing, James Russell-Watson, said: “In an ever-increasing world of marketing buzzwords and balderdash, Boutique stood out immediately as a team of professionals that just wants to get jobs done.

“Cutting the nonsense, speaking in everyday language, and focusing on truly understanding the business challenges at hand to deliver realistic and workable solutions was a refreshing change we instantly valued.

“We’ve also been impressed with the efficiency, clarity, and speed of their follow-ups, which ensures our projects move with purpose and pace.

“This level of commitment builds trust quickly, and while we await initial results, we’re confident Boutique will overdeliver on the launch projects we’ve entrusted to them.”

Boutique’s founder, Simon Bollon, said: “We’re thrilled to be working with such an impactful and respected brand in the early years sector, and as an agency that puts people and passion first, this feels like a perfect match.

“The team have already got off to a cracking start translating enthusiasm into well-thought out strategic plans – this is going to be a lot of fun, and we’re excited to be part of Nuby’s journey.”

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Digital agency, Engage, has been appointed by online butchery service Farmison & Co, to support its mission to improve paid media metrics, while driving brand awareness and engagement through performance marketing.

This latest win for the Leeds-based agency will see its team work with the online butchery service on a brief spanning account and campaign restructure, asset creation, keyword optimisation, search engine optimisation and ad-copy optimisation.

Engage was selected to work with the Ripon-based business due to its expertise in enhancing paid revenue, search engine optimisation and increasing impact from mixed initiatives.

Carleen Booth, interim marketing director at Farmison and Co, said: “We are happy to have appointed Engage as our digital agency to support the ongoing development of our butchers online retailing service.

“During the handover, the team demonstrated professionalism and expert technical knowledge, and have already helped us increase the development work on our website to further improve the overall experience for our customers.

“Backed by a friendly, highly talented team, I’m confident it was the right decision for Farmison & Co to partner with Engage and look forward to continuing to work with them.”

Jude Turner, account director at Engage, added: “We’re thrilled to be working with Farmison & Co to drive measurable growth.

“Our team has worked closely to enhance their paid media performance and organic reach, creating a search strategy focussed around improving customer acquisition.

“Through a combination of advanced data insights, campaign restructuring, and targeted optimisation, we’ve already seen significant uplifts during the initial quarter, which led to a 23 per cent increase in paid revenue.”