Sales soar at Hela Brands as turnaround gathers pace

Sales at brand house, Hela Brands, soared almost 200% last month, the team behind the ambitious strategy to revive its fortune has revealed.

In March, sales  were up 197% on the same period last year with Hela completing its biggest ever month, delivering 1.9m units to 22 different countries around the world.

Hela, formerly known as Focus Brands, was offloaded by JD Sports in January last year as part of the retail giant’s programme of div... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...