Bakery confirms talks with Endless backed Hovis

Allied Bakeries owner, Associated British Foods (ABF), has today confirmed it is in talks with Leeds private equity firm, Endless, regarding a historic merger between two iconic bread brands.

Speculation had grown over the weekend that Kingsmill, owned by Allied Bakeries and Endless-backed Hovis, will be combined following a long decline in supermarket loaf sales amid competition from speciality bakers and a move to more low carb diets.

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