Fashion production company launches in Leeds with tech-assisted model

A fashion production company has launched in Leeds with a technology-assisted model designed to help brands produce more campaign content without compromising on creative quality. Aida has been founded by a team of fashion production specialists who have spent almost a decade delivering large-scale campaigns through sister creative brand agency Edna, including work for Primark. The company is based on The Calls. Courtney Dodds, co-founder of Aida, said: "The most interesting campaigns rarely fail because the ideas aren't ther... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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