Fifth opening in three years for furniture brand as it launches factory

Harrogate-headquartered furniture brand, NaughtOne, has opened a new factory in West Yorkshire, setting the stage for future growth.

The new 33,000 sq ft building, Norquest House, in Birstall, is almost triple the size of the brand’s former production home in Elland, bringing its production, warehousing and customer experience together under one roof for the first time.

Norquest House will enhance the NaughtOne team’s working environment, with increased space and improved amenities.

The move is designed to support faster, more reliable service for customers and gives the brand a dedicated space to welcome clients and partners from around the world to experience its manufacturing first-hand.

Norquest House is a fully renewable-energy production site. It should significantly reduce the company’s carbon footprint due to its operational efficiency and location.

Situated closer to major suppliers and customers, it will also reduce mileage by on average 8,500 miles per year.

From here, the brand will manufacture furniture for its UK and European customers alongside developing new products and upholstery for future launches.

The facility includes a production floor, warehousing, a large canteen, meeting spaces, wellness room, mothering room and a new Custom Studio, strengthening the ability to create tailored furniture solutions for customers worldwide.

It is NaughtOne’s fifth new opening in the last three years, with the business moving into its Harrogate HQ and London Showroom in 2024, before unveiling its new Chicago and New York showrooms in 2025.

The brand recently celebrated its 21st year in business – it has been designing and manufacturing furniture for commercial spaces since 2005.

Nadean McNaught, managing director, said: “This is a big moment for NaughtOne as we step into our 22nd year. Having grown out of our much-loved Elland factory, we’d reached the point where we needed more space – to support the future growth of the business and further enhance experiences for our team and customers.

“There was no question that it had to be in Yorkshire, staying true to our roots is important to us and we couldn’t be happier in our new home.”

Rob Hamilton, director of global operations, added: “Moving our production operation into such a large space was no mean feat and I’d like to say a huge thank you to everyone who helped make it happen, particularly our operations team for their adaptability throughout the move.

“We’re settling in well, shipping products across the continent and enjoying even closer collaboration with our office colleagues in Harrogate.”