3G lands £17m restaurant chain contract

HULL-based specialist multi-temperature food service distributor 3G has secured a £17m contract with restaurant chain wagamama.

The two year deal will see 3G continue its relationship with the chain of pan-Asian noodle restaurants.

However, the new contract involves providing wagamama with a tailored logistics solution for the supply and distribution of a wider range of products including chilled, frozen and ambiet temperature profiles.

As a result 3G is supplying products across more categories such as fresh and frozen fish and seafood, dry goods, ambient bespoke stocks, sauces and gyoza, ice creams and sorbets, bespoke frozen desserts and fruit coulis.

The firm also distributes all beers, wines and soft drinks to wagamama restaurants maximising the efficiency of the entire supply chain from e-ordering to a consolidated delivery service.

Ben Smales, managing director of 3G Food Service & Seafood Solutions, said: “We have consistently demonstrated our capabilities and passion to wagamama over the past seven years and with the new structures and processes in place are already facilitating wagamama’s restaurant stock replenishment and improving service levels.

“Furthermore, our customer service goes beyond providing an efficient and flexible distribution system: we also support customers with a specialist new product development resource.”

Simon Chester, head of purchasing for wagamama, added:”Our objectives were clear – it was essential that we needed to consolidate the distribution of much of our frozen and ambient supply chain, including not only our beers and wines but also many core food ingredients.”

He continued: “At the end of the tender process, 3G were in a strong position. It was clear that their strategy reflected our objectives and they had a good reputation with our operations teams for strong customer service built up over the years.”