Media Buzz:
FINAL year students from Leeds Metropolitan University have been celebrating after winning the Grayling Competitive Pitch Prize.
The competitive pitch prize, worth £500, is an annual competition run by communications agency Grayling in partnership with Leeds Metropolitan which challenges final year BA (Hons) Public Relations students at the university to response to a ‘real life’ PR brief provided by Grayling.
The students formed their own virtual agencies and presented their ideas to a panel of lecturers. The top five groups were then called to pitch at the company’s offices in North Leeds.
Jigsaw PR, which consists of Chloe Rushworth, Emily Garner, Laura Crimmons, Natalie Dickinson and Rosie Everard, were announced as this year’s winners following a pitch in front of Grayling’s Christine Emmingham, Helen Ketton and PR course tutor, Lucy Laville.
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ZEAL Digital has won a major account with Leeds Bradford International Airport.
Leeds-based Zeal has been chosen to manage the pay-per-click account for the airport’s parking and lounge services.
Jane Slimming, director of Zeal Digital said: “We are excited about working with Leeds Bradford International Airport more closely. It’s a fantastic Yorkshire brand to work with and we look forward to growing their online presence.
“Zeal Digital turned two a couple of weeks ago and is continuing to grow at a rapid rate.”
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BRASS has appointed Joanna Crossfield as online community manager to work at the Brass London office.
Ms Crossfield will work on the Dixons Store Group account which Leeds-headquartered Brass won last autumn and involves the management of more than 10,000 community members.
Brass engages with the members over a range of research issues such as new product and campaign development and online focus groups for the Dixons, Currys and PC World brands.
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SHOWCASE Cinemas has launched a new website that was designed and developed by Leeds-based Bloom.
The new website – www.showcasecinemas.co.uk – allows for film trailers to be uploaded and film promotions highlighted.
Showcase Cinemas is a retained client of Bloom’s and the agency was commissioned to redevelop the website to drive visitor numbers, interaction and handle SEO.
