Burrows appointed CEO at Engage Mutual

ENGAGE Mutual has today announced the appointment of Peter Burrows as chief executive.

Burrows joined Engage Mutual in 2010 as finance director, before stepping up to lead the organisation as acting chief executive when incumbent, Andrew Haigh, stood down in December 2012 after more than 10 years in the role at the Harrogate-based savings and health insurance friendly society.

Chairman David Robinson, who led the selection board, said: “Pete combines a thorough understanding of the business with a strong mutual ethos, both of which he has already demonstrated as acting chief executive since the turn of the year. Importantly, he also has the drive and ambition to grow Engage Mutual as a successful, sustainable, customer-owned organisation.”

Earlier this year, the friendly society posted a “robust performance in challenging times”.

Burrows said: “I am thrilled to be given the opportunity to take on the leadership of Engage Mutual at such a pivotal time.

“There is a real opportunity for the mutual business model at the moment and the organisations that succeed will be those that connect with the wider needs of their customers.

“Engage Mutual faces the same fundamental issues as others in the sector: the economy is fragile, trust in financial services providers is low, and, quite simply, the products that have been provided to customers in the past will not be enough to meet their needs in the future.  Where I believe we differ, however, is that we recognise the need to reinvigorate ourselves to address changing customer needs.” 

A qualified chartered accountant, Burrows has more than 20 years’ business experience.  He previously worked for Aviva and Ernst &Young.

 

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