Media Buzz: DMP; Brand8; Brass

DMP, a Keighley-based printing and direct marketing company, has invested over £500,000 in a state-of-the-art digital print line that will allow it to create personalised campaigns for the UK’s 4.8m SMEs.

It has launched a new website, hellomarket.co.uk to enable businesses to create personalised mailings from a range of design formats, buy data, print and mail the campaign.

Tony Kemp, managing director of Hello Market, said: “Hellomarket.co.uk is designed to help business owners with no experience to use their own customer data or find new customers, create personalised mail packs and have them delivered within five days. The process is fully automated and simplifies a process that would usually be the work of marketing professionals.”
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BRAND8 PR has been appointed by Leeds-based personal care brand manufacturer Inline Health & Beauty to devise and implement a consumer-focused campaign for its Anovia skin and bodycare product range.

Featuring over 20 products including shower gels, body lotions and children’s shampoos and conditioners, Anovia products are listed in a number of discount retailers including Poundland, Home Bargains and B&M.
 
The public relations agency, also located in Leeds, was appointed following a four-way pitch and has been tasked with generating increased consumer awareness and demand, along with enabling additional listings for Anovia products.
 
Established in 1997, Inline has a 26,000 sq ft manufacturing facility on the Felnex Trading Estate in Cross Green and is on target to achieve a turnover of £5m by 2015.
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BRASS has appointed Dave Lambert to join its creative team as a creative director.

The agency has made the senior appointment as part of its continued growth. 

Lambert’s  background is in shopper marketing, events, retail marketing and sponsorship plus extensive brand communications experience, which Brass said will further bolster its creative product offering for clients like Kellogg’s, Seven Seas, Mission Foods, Quorn and First Milk.

Brass chief executive, John Morgan, said; “Dave has a wealth of experience in building brands across all channels. He is passionate about creating stories that engage with audiences in an emotive way regardless of discipline or platform. Dave’s drive and enthusiasm will ensure that Brass continues to push the boundaries of what is possible for our clients.”