Prozone buys All Blacks rugby analysis business
YORKSHIRE-BASED sports performance business Prozone has bought a specialist rugby analysis company in New Zealand.
Leeds business Prozone has acquired Verusco Technologies, which worked with the All Blacks during their 2011 Rugby World Cup triumph as well as other international and top southern hemisphere rugby clubs, for an undisclosed sum.
The deal brings together Prozone, which worked closely with the England and South African national rugby union teams when they won the Rugby World Cup in 2003 and 2007 respectively and the deal with Verusco Technologies, founded in 2000, will allow it to bring its sports performance analysis to the wider rugby market.
Prozone was founded in 1998 and has worked with 250 sports clubs and organisations across five continents since then, analysing data from more than 10,000 sports matches every season.
The firm works for some of the sport’s largest clubs including Real Madrid, Manchester City, Arsenal and Manchester United.
Thomas Schmider, Prozone chief executive, said, “The acquisition of Verusco is an important strategic step for the business as we continue to develop as a global multi-sport analysis company. Enhancing our position in a competitive market, the acquisition is integral to the future development of Prozone and the Amisco Group as a whole.”
Ryan Paterson, Global Head of Multi-Sport at Prozone, said, “Combining the Verusco client base with Prozone’s existing business enables us to significantly strengthen our offering in the crucial multi-sport market. By bringing our analytical expertise to the wider rugby market we are continuing to consolidate and advance our multi-sport portfolio.”
Under the terms of the agreement, current Verusco clients will continue to receive their analytical products and services uninterrupted through Prozone’s global network.
