Media Buzz: Brass on the buses; Hatch World Cup win; diva awards
FIRST Bus has appointed Yorkshire agency Brass to create a campaign that will encourage more students to get onboard. The creative uses a scary bear to tell students that the bus is ‘awesome and not scary’.
First Bus is running the campaign in Yorkshire and Greater Manchester to promote value ticket options to large student populations. It uses an integrated channel approach and includes online, direct mail, print advertising and experiential activity with the scary bear.
Commenting on the campaign Paul McGann, director at Leeds-based Brass said: “We brought our concept ‘First Bus isn’t scary for you or your pocket’ to life with an illustrated scary bear character and strong price messaging. Because First Bus want students to get onboard they have implemented a ‘No bears’ policy on all services, early feedback has shown a positive effect on sales to this audience.”
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LEEDS-BASED sport PR specialist, Hatch Communications, has been appointed by Thomson Sport, the official England fans tour operator, to raise awareness and increase sales of their official 2014 FIFA World Cup packages.
Hatch will work with the sports tour operator to maximise the opportunity around the World Cup draw on December 6, with a ‘Viva Brazil’ media and fan party that aims to heighten the anticipation of who England will face next summer on South American soil.
Tom Forshaw, managing director of Thomson Sport, part of TUI Travel Sport, said of Hatch: “Their experience in sport and travel will enable us to reach fans who want to follow England to Brazil for this once in lifetime opportunity.”
Hatch Communications managing director, Jason Madeley, added: “This is an exciting appointment for the agency, not only to be working with Thomson Sport, but on this unique opportunity to help England fans witness a World Cup live in Brazil. With our long running experience in sports travel, we will work together to drive a successful awareness campaign and ultimately increase sales.
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SHEFFIELD agency, diva creative, has topped off its most successful year in business to date, winning the top Grand Prix award at the 2013 national UK Public Sector Communications Awards held in Manchester this week.
One of the behaviour change agency’s highly successful 2012/2013 health campaigns won the Grand Prix Award in addition to two other awards, for Insight and Best Use of Evaluation and Research.
Amanda Pearce, director at diva, said: “To win six major awards and shortlisted for 17 others in one year is a major achievement that highlights the quality of work that we do. But to win the Grand Prix award really is the icing on the cake.”
