Media Buzz: calls9; Finn; A Fresh View; Turn Key

DIGITAL studio calls9 has developed a website for the UK mobile studio of Californian computer game giants Activision.

The custom-built website was designed with interactive elements for mobile and tablet devices and Leeds-based calls9 co-director Adam Roney said the project involved taking responsive design and interactive parallax functionality to the next level.

“This is a website built by gamers for gamers to showcase The Blast Furnace’s cutting edge work. calls9 collaborated with the team in Leeds and in California to deliver a complex website ahead of the critical release of Call of Duty®: Strike Team for iPhone and iPad,” he said.

Adam Roney, who created calls9 in 2011 alongside business partner Pete Mills, said it was an honour to work with games industry veterans on the promotion of one of the world’s largest games franchises.

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COMMUNICATIONS agency Finn has won a consultancy project with METRO, the local transport authority for West Yorkshire.

Leeds-based Finn’s digital team will work with METRO, helping to educate the organisation on how to use social media to effectively communicate with transport users. 

METRO works on behalf of the 2.1m people in the region to co-ordinate high quality transport services.  The company is seeking to increase usage of its social media channels, like Twitter and Facebook, to improve the experience of using the Metro transport network.

Richard Rawlins, managing director at Finn, said: “For an organisation like Metro, the ability to communicate directly with customers through social media is critical for improving their experience of the transport network.  We will help Metro to use social insights and content strategy to improve the way they use social media to communicate with customers.”

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MARKETING and business development consultancy A Fresh View has had its contract with Wayside Holiday Park extended after helping the business to achieve a 20% increase in sales.

With the support of North Yorkshire-based A Fresh View, Wayside Holiday Park has enjoyed growth year-on-year for the last three years, despite the challenging economic conditions facing the sector during this period.

Lesley Barlow, the managing director of A Fresh View, has been working closely with Mark Goodson, the managing director of the holiday park, which is located on the edge of the North Yorkshire Moors at Wrelton. Together, they’ve developed and implemented a comprehensive marketing strategy, which included the creation of a new-look website.

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MARKETING agency Turn Key has been appointed as the retained PR and marketing agency by international property developer, Hammerson for two major Leeds’ shopping destinations.

Turn Key will handle all PR and marketing activity for Hammerson’s Victoria Quarter, an iconic retail destination in the city centre which this year celebrates its 24th birthday as well as the highly anticipated Victoria Gate development, due to be completed in Autumn 2016.

Turn Key’s managing director, Nik Entwistle, said: “It’s an exciting time for the retail sector as consumer confidence grows and Leeds in particular continues to cement its status as the best retail destination in the UK. The whole agency is really excited to be involved with these projects for Hammerson and we’re incredibly proud to be a part of such prestigious plans.”