Media Buzz: Stickyeyes; Bloom; Propaganda; Brand8
CHRIS Lines has joined digital marketing agency Stickyeyes as its new creative director.
Lines, who was most recently the creative director at Coolpink, which shut down just before Christmas, will lead the development of Leeds-based Stickyeyes’ creative services, working alongside creative communications director Heather Healy to enhance the creative offering to both new and existing clients.
He said: “There is a fantastic opportunity for everyone involved with Stickyeyes to really raise the bar with our creative output and being a part of that is a challenge that I am looking forward to.
“Brand messaging has never been more critical and ensuring that our creative output has that ‘wow’ factor is a bigger focus than ever before. Stickyeyes has set some very high standards with its creative output for some huge brands and I’m relishing the challenge to take that creative thought to the next level. I think that everyone is excited about the opportunities that face us and I’m convinced that we have the people here to come up with some truly remarkable creative work.”
Phil Kissane, managing director at Stickyeyes, added: “Stickyeyes is making huge steps forward with its creative vision and we are extremely pleased that we can attract somebody of Chris’ calibre.”
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THE National Trust in Yorkshire and the North East has appointed Bloom as its creative agency.
Bloom has been tasked with delivering a campaign, which aims to raise the profile of the National Trust as a conservation charity and to encourage people to visit the houses, gardens and areas of coast and countryside in their care.
Joanna Royle, head of marketing and supporter development for the National Trust in Yorkshire and the North East, said: “We work hard to ensure our regional campaigns complement the National Trust’s overall activity, showcasing Yorkshire’s most loved places to visit. For our marketing activity this year we were keen to work with a full service agency that will help us strategically develop and integrate campaigns as well as creatively inspire and support us. In Bloom, we’re very excited by their enthusiasm, fresh approach and commitment to all these things.”
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ANN Summers has appointed Propaganda to provide ongoing strategic marketing support.
The popular retailer, which has over 140 UK stores, a strong online retail presence and a successful party planning business, has been working with Propaganda to develop new campaigns and promote new product lines. The brief will involve ongoing retained strategic marketing advice and implementation, aligned to insights gathered during an initial brand discovery process.
Propaganda planning director, Julian Horberry, said: “We’ve taken steps to embolden Ann Summer’s strengths and ensure that their messages are being communicated effectively to reach new customers, whilst identifying with their already loyal fan base. Through strategic insight and fantastic creative campaigns, we’ll be looking to further improve brand perception and increase the Ann Summers profile across all channels.”
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XEROS, the Leeds university spin-out that has devised a way of reducing the amount of water used by washing machines, has appointed Leeds-based Brand8 PR to undertake a UK regional, trade and business-to-business public relations campaign.
Xeros, which earlier this year announced its intention to float on the Alternative Investment Market (AIM) is based in the Advanced Manufacturing Park, near Rotherham, and manufactures washing machines in which the use of water is largely replaced by polymer beads.
Brand8 PR has been tasked with raising awareness of the company’s proprietary technology and its key commercial and environmental benefits within target sectors including the hospitality and commercial laundry industries.
