24 Seven launches national mobile roaming ‘game changer’
YORKSHIRE-based telecommunications network operator 24 Seven has developed a new service which allows mobile users to jump between networks – the first network operator to launch a national roaming product in the UK.
The service, which will search out the strongest signal from a group of major Mobile Network Operators (MNOs), will offer users improved network coverage and help eliminate so-called ‘not-spots’ where individual operator network signals are poor.
The product has been developed as a new SIM card, which instead of being tied to just one network, will be able to roam a number of providers, searching for the best signal.
Until now, mobile operators have come in for criticism from Ofcom and the Government for their lack of clarity on national roaming.
24 Seven is a Mobile Virtual Network Operator (MVNO) meaning that the business can provide all of the functions and services of traditional MNOs but with fewer infrastructure burdens.
As a part of this new service, 24 Seven will have complete oversight and control of the SIM cards, from provisioning to billing and offering various other services including real time data reporting from the SIM activity. This is all supported by 24 Seven’s existing infrastructure network, systems and experienced team.
David Samuel, managing director of 24 Seven Communications, said: “National roaming has been a subject passed between mobile network operators and paid lip-service for many years. Surely in this day and age, technology providers owe the public a more reliable mobile signal? We’ve taken the initiative with this new and innovative product, which will allow mobile users greater freedom, better reliability and improved connection.
“Mobile reception affects so many areas of life. Businesses in particular could stand to lose out on millions of pounds due to poor signal strength or feeble network coverage. This affects all businesses to some extent, whether they are based in rural or urban locations. Our system seeks out the best signal strength, and automatically connects the user via that network. We anticipate it being extremely beneficial to ‘coverage-critical’ industries, such as lone workers, nurses and doctors, asset tracking, vehicle tracking and numerous other services, but ultimately the service is of benefit to anyone who wants better signal.”
