Hose maker turns up pressure on global expansion target

HOSE manufacturer Carlton Hydraulics is planning for major growth globally with plans to tap into markets in the Middle East and Africa.

The company, based in Rotherham, is celebrating its 30th year of manufacturing low, medium and high pressure hose assemblies for industries such as construction, steel manufacture, agriculture, transport and oil and gas.

An Export Communication Review available via RiDO’s ERDF-funded Soft Landing Zone reviewed the company’s website and literature and gave tips on how to make its site appeal to key target markets in Africa and the Middle East.

John Siddall, managing director of Carlton Hydraulics, said: “We see the global market as offering great opportunities for expansion for our business and hope to increase sales significantly over the next couple of years. We are very excited about being able to develop our website to appeal more to customers in our identified global markets and with translations available in the relevant languages. This will give us the best chance of securing new business opportunities internationally with customers looking to buy our products.”

Mr Siddall is a delegate on the UKTI’s Passport to Export programme, where he met RiDO’s business development co-ordinator Julia Millea, who put him forward for the Export Communication Review, as part of free support through RiDO’s Soft Landing Zone project.

Ms Millea said: “Carlton Hydraulics has recognised the huge potential that doing business globally has for the growth of their company. Now with a clear strategy for targeting these markets and plans in place for re-designing their website, they are in a great position to take advantage of the opportunities that lie ahead of them.”