SAFESTYLE UK is continuing to piece together the fragmented replacement window and door market in a “successful” half-year trading.
The Bradford-based manufacturer grew its market share by 1.0 percentage points to 9.5% as sales increased 6.9% to £74m.
Pre-tax profits rose 2.3% to £8.8m, dampened by increased advertising spend which was beefed up to ensure growth on strong performance a year earlier.
Safestyle’s chief executive Steve Birmingham said: “Against some very strong comparatives, we have been able to deliver an improvement in terms of turnover and underlying profit.
“We have front-loaded the advertising to the first half because we knew we were up against some very strong comparatives. We are spending more on the internet and we are supporting that with our TV campaign.”
The launch of a suite of finance products in June has further increased the company’s sales momentum in the second half of 2015.
“We are experiencing double-digit growth in order intake from June onwards,” he added.
“The finance products are really a differentiator and sets us apart. There’s a cost to that and we are suffering a little bit on margin but we are more than making up for it in sales.”
