New look for Morrisons as it unveils fresh adverts

GROCERS Morrisons have invested in a new look as they embark on their next phase of growth following full year results.

With the tagline “Tradition. Morrisons makes it” the new-look adverts aim to advertise the traditional Easter roast.

The business is rolling out a new look to go with its renewed optimism following a £1bn improvement in figures at the company’s year end results

.It has announced pre-tax profits of £217m for the year to January, compared with a £792m loss a year earlier.

The Easter adverts have been branded with the logo that has been trialled at its Merrion Centre store, replacing the yellow and green circular logo which it introduced in 2007.

With the tagline “#MakeEaster this year with a traditional family roast #Easter” the adverts landed over the weekend.

The new logo has started appearing on receipts, social media accounts and on adverts from 14 March.

The business briefly lost its FTSE100 status at the end of last year, but will officially return to the index later this month.

Related:”Capital light, returns enhancing” measures will propel Morrisons forward