Food manufacturers take on the Honey Monster

SELBY-BASED food manufacturer the Brecks Company has taken on the Honey Monster.

Finish food giant Raisio Group is licensing the brand to the cereal business, which has two UK factories, as it attempts to move operations to core healthy snacks.

From July 1 Brecks will be marketing and selling Honey Monster products in the UK.

The Brecks Company turned over £11.9m in the year to 31 March 2015, making pre-tax profits of £844,767, almost double that of the previous year.

Brecks was established in 1992 and it produces a range of cereals that the company at its two UK factories. In 2011 it invested £3m in its Selby factory following funding from Yorkshire Bank.

Robin Skelton and Russell Naglis have advised Raisio Oyj on the licensing of its Honey Monster brand to The Brecks Company Limited

Raisio chief executive Matti Rihko said that in line with its agreed strategy, Raisio will continue with its focus on healthy snacks. “Ready-to-eat breakfast cereals are not at the core of Raisio’s strategy so the licensing of the Honey Monster brand is a good solution that ensures that Honey Monster cereals will continue to be available to British consumers.”