Water brand adds Wimbledon and Le Mans to sporting portfolio

HARROGATE WATER BRANDS, the company behind Harrogate Spring and Thirsty Planet, has boosted its summer of sports sponsorship, adding the Le Mans 24 hour sports car race, pre-Wimbledon tennis, international hockey and world triathlon to its sporting portfolio.

Harrogate Spring is the official water of Yorkshire CCC and England Cricket, which has a series of test matches against Sri Lanka and Pakistan taking place during the summer.

It is also the official water of Ascot Racecourse and Royal Ascot, which takes place from June 14 – 18.

Marketing manager Nicky Cain said: “We love our sport at Harrogate Spring and really understand the importance of healthy hydration when maximising performance, particularly at elite level. This summer we are rubbing shoulders with the best in the world.”

This Sunday, the company is the official water supplier to the ITU World Triathlon in Leeds, which features Yorkshire’s London Olympic gold medallist Alistair Brownlee and his brother Jonny, the Olympic bronze medallist.

Harrogate Spring is also the water sponsor of the Yorkshire-based Manor Endurance Racing team in the FIA World Endurance Championship, which includes the legendary Le Mans 24-hour race on June 18 and 19.  

Harrogate is the official water for the Hurlingham Tennis Classic, an exhibition tournament the week before Wimbledon, and the International Hockey Champions Trophy.

Nicky Cain said: “Harrogate’s association with England Cricket and Royal Ascot has helped us achieve significant brand equity and we are looking forward to a great summer of classic sport with enduring appeal.

“Le Mans is the greatest sports car race in the world and Hurlingham provides the perfect stage for tennis the week before Wimbledon. The World Series Triathlon, with the amazing Brownlee brothers, is happening on our doorstep and not to be missed, while the Champions Hockey tournament is a prelude to the Rio Olympics for Team GB.”