Creative/Digital: Agency marks milestone with logistics giant; Diamond deal for brand specialist; and more
THE longstanding relationship between Clipper Logistics and Propaganda is set to continue following the reappointment of the brand agency to provide ongoing strategic and creative direction.
The businesses have worked together since 2008.
Clipper Logistics executive chairman and founder, Steve Parkin, said: “Propaganda are a trusted strategic partner who have helped us achieve a number of important milestones in recent years. I’m delighted that we’ll continue to work with them for the foreseeable future and they’ll be at our side providing great creative ideas backed up by invaluable market insight.”
Propaganda chairman Julian Kynaston said: “Clipper has grown to become one of the biggest business success stories from Yorkshire and we’re proud to have played an important part in their progress. The longevity of our working relationship shows just how involved we are with the businesses we work with, and represents one of a number of long-term strategic partnerships with our clients.”
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HARROGATE estate agency FSS (Feather Smailes Scales) has unveiled a complete rebrand to modernise its image, widen its appeal to a broader audience and advance its online presence.
Simon Croft, partner at FSS, said: “This is an exciting step for us and we believe it will position the business well moving forward. The investment reflects our company ethos which continues to be the provision of comprehensive property services for our customers.”
The rebrand has been applied to all aspects of the business including FSS’s shop front on Raglan Street, the website, advertising campaigns, marketing materials and sale boards throughout the area.
Harrogate-based brand and design agency Raw Creative worked with FSS on the re-brand, which had been trading under its original branding since its formation in 1994.
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BRAND communications agency Clearsilver, based in Leeds, has been appointed by professional construction and industrial solutions company Blue Diamond STL to handle its marketing communications and digital strategy.
Founded in 1982, Blue Diamond STL is a Doncaster-based, family-owned global supplier providing a range of products to the building, construction, road and highway maintenance and engineering sectors. The company provides a range of fast moving consumable products; storage solutions and trailer parts through its three brands: ProSolve, Sapphire and Warrior.
One of Clearsilver’s first initiatives is to support Blue Diamond STL launch partnership with NMBS, one of the biggest buying societies for independent building merchants.
Ian Leach, joint managing director of Clearsilver, said: “We are thrilled that Blue Diamond STL has appointed us at this exciting time during the company’s development, especially the initiation of its social media profiles. This will be just one part of the fully-integrated strategy we have planned with the business. We are very much looking forward to working with Blue Diamond STL on its dynamic plans for the future.”
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A WEST Yorkshire PR and marketing agency has added to its portfolio following two contract wins that will see it deliver strategic communications campaigns for both national and international brands.
Brighouse-based Faith PR has been chosen by the UK division of global appliance manufacturer Vorwerk to deliver the nationwide launch of its new Kobold VK200 vacuum cleaner at the end of this month.
In addition, the eight-strong team has been briefed by Leeds-based nationwide floral craft supplier Country Baskets to deliver a comprehensive blogger outreach campaign that will increase awareness of the brand and drive online traffic to the company’s e-commerce website.
