Creative/Digital: West Ham kick off kit launch with Yorkshire agency; Home checks in with hotel group; and more

HOME will be working with Principal Hayley Hotels as the group’s lead creative and marketing agency.

The Leeds agency will be working on everything from planning, insight and brand strategy through to multi-channel creative and media.

While the group’s HQ is Harrogate, Principal Hayley boasts a collection of more than 50 iconic hotels including the Hotel Russell in London and Royal York Hotel in York.

The first project will be a full rebrand of the countryside hotel offering in light of spectacular refurbishments of the hotels after a multimillion pound investment from the US-based Starwood Group.

Sam Rainey, managing partner at Home, says: “We’re thrilled to have been chosen by Principal Hayley Hotels. They’ve got some seriously impressive hotels in their collection and we can’t wait to help bring their luxury brand proposition to life. It’s a huge account for us, with so much potential.”

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WEST HAM UNITED is aiming to set a new standard in digital engagement with the launch of the new season’s kit at the club’s new stadium in the Queen Elizabeth Olympic Park, with the help of Leeds-based content agency Brawl.
 
The campaign is themed around a new ‘Home for Heroes’, which links the home kit with the club’s new stadium.
 
The launch event included the staging of the launch with key players and live streaming across the Club’s YouTube and Facebook live channels. The unveiling was hosted by Mark Wright, TV presenter and Spencer Owen, YouTube star.
 

Fan interaction was supported with a range of prize giveaways at the launch and across social media.
 
Martin Jones, managing director of Brawl, said: “West Ham United has a lot to celebrate with its fantastic new stadium and growing fan base. We wanted to ensure that the campaign set a new standard for kit launches and created unprecedented levels of digital engagement.”
 
Brawl operates internationally from its base in Leeds for clients that include Halfords, Silver Cross and Superdrug.
 
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FULL service creative agency Intermarketing Agency has been named the UK’s number one independent agency.

The accolade comes from The Drum, the UK’s biggest marketing media channel, in its annual census of the UK’s independent marketing services sector, ranking 180 agencies nationwide.

Intermarketing is one of 18 Yorkshire and Humberside agencies included in the census. The region as a whole is generating the highest turnover for UK agencies outside London.  

Based on client satisfaction and financial performance, the number one ranking follows a year of ambitious growth for Intermarketing. Founded in Leeds in 1988, the agency recently launched a new data and analytics offering and, over the last 12 months, has increased turnover by 44%, opened three offices in London, Amsterdam and Sydney, completed a digital and web development acquisition and announced a raft of senior hires.

Its 136-strong team comprises creatives, strategists, marketers, digital specialists, designers, producers and technologists working for leading UK and global brands including adidas, British Red Cross, Virgin Trains, Bupa Global and the Shop Direct Group.

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