NewDay for store card company as private equity firms agree acquisition
PRIVATE equity firms Cinven and CVC Capital Partners have announced a deal to acquire store card provider NewDay.
The deal to buy the Leeds and London-based consumer finance provider from Varde Partners comes after reports that NewDay withdrew from plans to launch an initial public offering (IPO) in the wake of the EU referendum result. NewDay was expected to be valued at £1bn.
The sale value was not disclosed.
NewDay is one of the UK’s fastest growing specialty finance companies, providing credit to more than five million customers and with £1.6bn of receivables.
It operates in two business segments: Near-Prime, which provides aqua and marbles branded credit cards to customers who are new to credit or wish to rebuild their credit history; and Co-brand, which provides credit cards in partnership with established retailers such as Debenhams and House of Fraser.
The UK is the largest credit card market in Europe. NewDay has generated strong growth over the past five years, which is expected to continue given continued consumer demand for its products, strong brand recognition and distribution channels, as well as the launch of additional innovative credit products.
The management team will continue to be led by James Corcoran, chief executive, who joined NewDay in 2009. The company is headquartered in London with additional operations in Leeds and employs over 800 people.
Caspar Berendsen, partner at Cinven, said: “NewDay is an extremely well-managed, strongly-performing company. Within the UK’s large credit card market, the company is well positioned in the attractive and growing near prime segment. It has a strong track record of organic and acquisitive growth and we look forward to supporting this growth.”
Peter Rutland, partner at CVC, added: “There is a significant opportunity for specialised lenders like NewDay to help customers build their credit histories. We look forward to working with management to help support their continued growth by delivering products that are aligned to customers’ needs.”
James Corcoran, chief executive of NewDay, added: “We are delighted to be working with Cinven and CVC going forward – both have an excellent track record of supporting growing businesses and as responsible investors in the financial services sector. They are both fully aligned with NewDay’s objectives of continuing to grow by offering compelling products and services to our customers alongside the highest standards of risk management.”
The transaction is subject to customary regulatory and anti-trust approvals.
Advisors to Cinven and CVC on the transaction included Goldman Sachs (M&A), Clifford Chance (legal), PwC (commercial), EY (accounting), Deloitte (tax), Alvarez & Marsal (credit) and Duff & Phelps (regulatory).
