PRide Awards showcase exceptional PR in the region

MORE than 200 public relations practitioners gathered at The Queens hotel in Leeds last week for the CIPR Yorkshire and Lincolnshire PRide Awards – the region’s annual celebration of outstanding PR practice.

Local consultancy, Aberfield Communications swept the board by claiming four Gold Awards, including Outstanding PR Consultancy and Outstanding Small PR Consultancy. Judges were impressed by the consultancy’s rapid business growth since its founding in 2012, and also commended staff for their collective commitment to Continuing Professional Development (CPD).

The Right Agency, Hatch Communications and Acceleris all earned double Gold awards on the night, with the latter winning the Integrated Campaign award for their work with the NHS on improving access to wheelchairs for disabled people across the country. The cost-effective ‘Right Chair, Right Time, Right Now’ campaign harnessed innovative tactics to achieve excellent results, including a slot on the BBC News at Six.

ilk’s Senior Account Manager, Laura Smith MCIPR was named Outstanding Young Communicator, whist Irwin Mitchell picked up the coveted Outstanding In-House Public Relations Team award.

Full Gold Award winners from the 2016 CIPR Yorkshire and Lincolnshire PRide Awards:

Corporate and Business Communications Campaign – Aberfield Communications, Making Waves With EventProfs

Internal Communications Campaign – Spiral Communications, Lloyds Banking Group Colleague Reward Package

Consumer Relations Campaign – Prohibition PR, How GOOD is your birthday?

Public Sector Campaign – Hatch Communications, Be A Hero – Yorkshire’s Organ Donation Campaign

Community Relations Campaign – Engage Comms, Building community bonds with the new Harrogate Civic HQ

Not-for-Profit Campaign – The Right Agency, Tasty PR for the National Skills Academy for Food and Drink

Integrated Campaign – Acceleris, NHS Improving Quality’s Wheelchair

Leadership Alliance – Right Chair, Right Time, Right Now

Low Budget Campaign – ilk, Launching EU beers for the undecided masses with Little Valley Brewery

STEM Campaign – The Right Agency, Tasty PR for the National Skills Academy for Food and Drink

Arts, Culture or Sport Campaign – Aberfield Communications, Creating Inspirational Moments

Education Communications Campaign – Faith PR, Passing the test – helping Grammar School increase admissions

Regional Campaign of the Year – Hatch Communications, Be A Hero – Yorkshire’s Organ Donation Campaign

Best Use of Media Relations – University of Sheffield, Transform your Future: Clearing Campaign 2015

Best Use of Social Media – Harris, Build Your Career With Us!

Best Publication – Acceleris, Home From Sea – 150th Anniversary Book for The Royal Alfred Seafarers’ Society

Best Event – Faith PR, Turtle Bay gets Huddersfield Jammin’

Issues or Crisis Management – Yorkshire Water, Pocklington Loss of Water Supply

Outstanding Young Communicator – Laura Smith MCIPR, ilk

Outstanding In-House Public Relations Team – Irwin Mitchell

Outstanding Small Public Relations Consultancy – Aberfield Communications
Outstanding Public Relations Consultancy – Aberfield Communications