ASOS sales rise 36% after strong Christmas trading

FASHION giant ASOS, which has major distribution hubs in Yorkshire, has reported a strong start to the year following record sales over Cyber weekend and the Christmas trading period.

Total retail sales for the four months to the end of December rose by 36% £605.7m – up 30% at constant currencies.

The company said it saw a strong performance in the UK with retail sales growth of +18% in a “more promotional market”, while international retail sales accelerated to +52% aided by the reinvestment of the FX tailwind resulting from sterling weakness and US import duty benefits.

15.5m orders were shipped in total, up 35% year on year.

Nick Beighton, CEO, said: “Following record sales over Cyber weekend and the Christmas trading period, I’m pleased to report a strong start to the year. A 50% plus increase in international sales is a standout performance. UK sales growth at 18% was a strong performance in a more promotional market.

“With sales for the year now expected to be up by around 25 to 30%, we’re accelerating our infrastructure investment to handle that growth. ASOS remains well set to meet its longer-term ambitions as a result of the hard work and commitment of the team.”