The Whole Caboodle pips rivals to hotel contract win
LEEDS-based agency The Whole Caboodle (TWC) has been appointed by Principal Hayley Hotels to handle its marketing including an extensive national consumer and trade advertising campaign.
TWC beat off six other competing firms to represent the Harrogate-based hotel group, which boasts a property portfolio of more than 20 four and five star hotels and conference venues in the UK and Europe including The Met in Leeds and The Royal York Hotel in York.
The team, which is led by account director Diane Dobson, will help “evolve” the hotel chain’s identity and repositioning the brand through national consumer and trade advertising campaigns.
Commenting on the appointment, Debbie Milburn, head of marketing at Principal Hayley said: “The Whole Caboodle outshone all other agencies in terms of their outstanding creative abilities, sector expertise and their positive attitude.
“Great hotels and venues with elegance, individuality, a distinctive style and state-of-the-art facilities are all cornerstones of which we are fiercely proud and it is essential that the benefits of our collection are accurately communicated to those looking for hotels and conference venues.”
Chris Mackenzie, TWC’s managing partner, said: “As an award winning agency, we have a extensive experience of the hotel sector combined with a particular strength in delivering creatively led cross media campaigns.
“We are very much looking forward to working with Principal Hayley.”
The Whole Caboodle is a full service agency with specialist divisions including we Caboodlenet, Caboodlepr, Caboodlecreative, Caboodledoos and Caboodlerecruit.
