In Brief: ‘Superbank’ rubber-stamped, Finn wins client and recruits, and more
THE formation of the new Lloyds Banking Group following the tie-up between Lloyds TSB and HBOS was rubber-stamped yesterday by a court in Edinburgh.
The move will see taxpayers owning almost half of the new ‘superbank’ after investors shunned the two lenders’ £13bn fundraising plans.
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WORD of mouth specialist Finn Communications has won the R&R Ice Cream PR account in a three-way competitive pitch, and recruited two new staff to its operation.
The Leeds-based agency will take over from Publicasity to handle all press office and creative consumer and trade PR for Richmond-based R&R’s entire brand portfolio, including Fab, Skinny Cow and Mivvi.
The nine-strong agency specialises in generating positive word of mouth for national and regional brands through digital, experiential and media relations.
Finn, based at the Round Foundry Media Centre, has expanded its team with the appointment of James Newman who has joined as account director from Ptarmigan, where he managed the Diageo and Virgin Media accounts, while Julia Round joins as senior account executive, also from Ptarmigan.
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A HARROGATE-based organisational development consultancy is continuing its international expansion after being commissioned by global shipping company Interorient.
Primeast is delivering a leadership development programme, which includes a series of workshops at Interoient’s Cyprus headquarters, to 25 senior managers from across its international offices.
The success follows Primeast’s recent launch of bespoke 4-day ‘mini-MBA’ programmes across Europe for companies including Dutch firm Euroforum and the Brussels-based Institute of Business Development.
Russell Evans, the recently appointed managing director of Primeast, predicts that the need for organisations to increase their productivity and retention in challenging times will drive further expansion for Primeast.
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A YORK firm of printers is marking its successful first year in business with the launch of a new money-saving interactive marketing service.
ExactisRSVP from Exactis Interactive Print is a powerful new marketing tool which enables customers to combine direct mail with the internet to promote their businesses in an economical way.
Prospects are sent a printed product such as a postcard, which directs them to their own personalised web page. Any details entered onto this page are then returned electronically to the sender, with no reply postage costs being incurred.
Exactis Interactive Print offers a wide range of graphic design and digital print services, specialising in combining traditional and new media.
