Pennine Yorkshire tourism push launched
A CAMPAIGN to boost short breaks in Yorkshire and increase visitor spend has been launched.
The focus of the Pennine Yorkshire tourism push is the rural environment of the Bradford, Calderdale and Kirklees authority regions – including the honeypot towns of Hebden Bridge, Haworth and Holmfirth – plus surrounding areas of Leeds and Wakefield.
The campaign will feature a new destination brand and new website www.pennineyorkshire.com, both of which are part of a wider marketing campaign to include press advertising, an inspirational brochure, events and exhibitions, as well as ongoing PR.
Liz Tattersley, manager at West Yorkshire Tourism Partnership, responsible for the Pennine Yorkshire initiative, said: “The general feeling within the tourism industry is that domestic travel will benefit from the current economic climate with more trips being taken within these shores, so we have a genuine opportunity to drive more visitors and increase visitor spend.
“The new website and marketing campaign will capitalise on this, raising the profile of the Pennine Yorkshire region which is personified by open moorland, wooded valleys, and a strong industrial heritage.
“Our attractive market towns full of independent shops, the vibrant cultural and arts scene and endless opportunities for outdoor pursuits makes Pennine Yorkshire the perfect short break destination.
“We know that visitors to our region enjoy the beauty of the outdoors and also travel to the Peak District and the Lakes, and one of our key objectives is to extend their length of stay here, whilst also targeting lapsed visitors and those who have yet to visit the region.
“Pennine Yorkshire is renowned for attractions including the World Heritage Site, Saltaire, Haworth and its Brontë associations, Holmfirth and ‘Last of the Summer Wine’, plus Hebden Bridge, voted fourth funkiest place in the world.
Pennine Yorkshire comprises an area traversing five local authorities: Bradford, Kirklees, Calderdale, Leeds and Wakefield. As well as Hebden Bridge, Haworth and Holmfirth, it includes Keighley, Ilkley, Otley, Sowerby Bridge, Ripponden, Todmorden, The Colne Valley, The Holme Valley and Wharfedale, plus the UNESCO World Heritage Site of Saltaire.
