Sniffers Pet care has secured its second supermarket deal for its natural dog treats.<\/p>\n
The Halifax company launched its NAW brand around two years ago \u00a0and recently teamed up with Sainsbury\u2019s in a deal which saw the natural dog treat stocked in more than 300 stores nationwide.<\/p>\n
In its latest tie-up, Sniffers has joined forces with Morrisons and in a deal that will its products sold in 178 of its stores.<\/p>\n
Sniffers has been providing pet products and services for over 40 years and is now one of the largest pet treat suppliers in the UK.<\/p>\n
In recent years Sniffers has expanded rapidly following a \u00a32.6m investment from Leeds-based Traditum Private Equity. In 2021 it moved to a new warehouse in Elland where it now employs 30 people.<\/p>\n
Simon Brown, CEO at Sniffers, said: \u201cWe\u2019re incredibly happy to be working with Morrisons. Not only is it a pleasure to partner with another Yorkshire-based business focused on high-quality, environmentally conscious produce, it\u2019s also a huge vote of confidence from a household name that see\u2019s what we see.<\/p>\n
\u201cThere\u2019s a big shift going on in the treat category, owners want natural, and NAW will continue leading the way. We\u2019re making natural the norm, not the exception.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Sniffers has secured its second supermarket deal with Morrisons for its natural dog treats.<\/p>\n","protected":false},"author":271992,"featured_media":2137581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"coauthors":[137100],"class_list":["post-2137567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing","tag-featured-story","tag-yorkshire"],"yoast_head":"\n