{"id":2152470,"date":"2026-03-27T07:47:18","date_gmt":"2026-03-27T07:47:18","guid":{"rendered":"https:\/\/www.thebusinessdesk.com\/yorkshire\/?p=2152470"},"modified":"2026-03-27T07:47:18","modified_gmt":"2026-03-27T07:47:18","slug":"vamoosh-on-target-with-us-launch","status":"publish","type":"post","link":"https:\/\/www.thebusinessdesk.com\/yorkshire\/news\/2152470-vamoosh-on-target-with-us-launch","title":{"rendered":"Vamoosh on target with US launch"},"content":{"rendered":"<p>Vamoosh is marking a major chapter in its growth story with a landmark US retail debut, launching in 600 Target stores across the country.<\/p>\n<p>Developed by Barnsley-based Cares Laboratory, Vamoosh &#8211; the original pet hair dissolver &#8211; is now set to reach millions of new consumers, signalling its most significant international expansion to date.<\/p>\n<p>\u201cLaunching in 600 Target stores is a huge milestone for us and a clear signal of the opportunity ahead in the US market,\u201d said co-founder Tom Abbey. \u201cWe\u2019ve always believed our products solve universal household frustrations, and this expansion allows us to bring that innovation to a much wider audience.\u201d<\/p>\n<p>Founded in 2016 and inspired by a simple but persistent problem &#8211; pet hair clogging fabrics &#8211; Vamoosh has spent the past decade building a reputation for breakthrough performance. Its patented technology dissolves hair within the washing machine using an active oxygen process, helping the brand carve out an entirely new category in laundry care.<\/p>\n<p>Since its commercial launch in 2017, the company has sold millions of units and secured distribution in over 5,000 UK retail outlets. Its continued success has been driven by a focus on solving real consumer pain points, from washing machine hygiene to fabric care and stain removal.<\/p>\n<p>The Target rollout will initially feature Vamoosh\u2019s hero products, including the pet hair dissolver and washing machine cleaner, with plans to introduce additional innovations and limited editions throughout 2026.<\/p>\n<p>This expansion builds on rapid international growth, with Vamoosh now present in more than 30 countries and export sales rising sharply in recent years. As the company enters its second decade, Cares Laboratory remains focused on innovation, global reach and delivering practical, effective solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developed by Barnsley-based Cares Laboratory, Vamoosh &#8211; the original pet hair dissolver &#8211; is now set to reach millions of new consumers, signalling its most significant international expansion to date.<\/p>\n","protected":false},"author":271992,"featured_media":2152471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53262,7],"coauthors":[137100],"class_list":["post-2152470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","category-manufacturing","tag-featured-story","tag-yorkshire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vamoosh on target with US launch | TheBusinessDesk.com<\/title>\n<meta name=\"description\" content=\"Developed by Barnsley-based Cares Laboratory, Vamoosh - 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