Asda Own Brand investment pays off this Christmas

A £30m investment in its own brand food range is paying off for Asda this Christmas after it racked up over 100 quality award wins for its festive food range.

With a reputation for famously low prices, Asda has also made a significant commitment to further improving its own brand quality as part of its continuing "That's Better" campaign which launched in September and has resulted in a record number of award wins for its Christmas food products.

And at the recent Quality Food Awards, which celebrate ... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...

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