Nottingham digital agency reveals ambitious profits target
Nottingham-based digital marketing agency, Adtrak, has announced plans to double its profit within the next 12 months at the start of what it is calling “the biggest change to the business in its 21-year history”.
Managing director Chris Robinson set out the ambitious plans for growth at its recent AGM held at the Broadway in Nottingham – in front of its 120 strong team.
Chapel Quarter business Adtrak was established in 1997 and now has a turnover of £7.7m and is a recognised Google Premier Partner, providing digital marketing services to clients across the UK and internationally.
Adtrak has continued to enjoy growth in both turnover and employee numbers. Turnover increased by 11.5 per cent last year and Adtrak welcomed 17 new faces to the team.
Robinson said: “We continue to see huge growth in the market for digital services and want to ensure we continue to stay at the forefront. Our PPC service has specifically seen the largest jump in demand but we’re in a fast-moving sector, with a huge number of technological changes. This includes things like Google Voice search which has seen a surge in popularity recently, thanks to mobiles and home assistants like Google Home and the Amazon Echo. As a result, it’s essential that businesses are catering to customers, using voice capabilities to search, interact with and even buy from websites.
“According to Google, 20 per cent of all Google searches are completed by voice. Organisations need to stay ahead of the digital marketing game and websites should be designed with voice integration, to accommodate the users of the very near future.”
At the beginning of the year, Robinson signed up Adtrak’s first American clients. The relationship with the USA began when Easy Mix, a concrete company in the USA, discovered the results Adtrak were delivering for an Easy Mix client they have in the UK.
Since then, Robinson has engaged with a number of American businesses interested in using Adtrak’s services and is currently back out in America.
