Media Mix: Mobile matters for the E-word; Peppermint’s sweet; Bird on the run & more

NORTH West specialist search agency theEword developed a new mobile site for London-based  venture capital firm Atomico.

The agency also rebuilt Atomico’s online site and designed a custom content management system.

Tom Glass, creative director of theEword, said: “A mobile site is such a good way to connect with business leaders, many of whom prefer using smartphones to desktops and laptops.

“We worked hard to ensure the Atomico mobile site is intuitive and quick to load, and we’re delighted that our client is so pleased with the final result.”

Founded in 2006 by Niklas Zennstrom, a co-founder of Skype, Atomico invests in innovative technology companies. So far it has made over 40 investments over three continents, with an exclusive focus on the technology sector.

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ALTRINCHAM-based Peppermint PR  has been appointed by Muse Developments to handle media relations for the Lingley Mere business part in Warrington.

The appointment builds on a relationship between Peppermint and Muse – the agency was brought on board in 2009 to raise the profile of the Cheadle Royal Business Park.

Lingley Mere – a joint venture between United Utilities and Muse – currently provides 380,000 sq ft of office accommodation.

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PR man Chris Bird is to  run the 10 boroughs of Greater Manchester in 10 days in a bid to raise £10,000 for the Lord Mayor of Manchester’s Charity Appeal Trust.

Mr Bird, chairman of the Manchester-based Bird Consultancy and chief executive of Sports Tours International will be running 100 miles across Greater Manchester, from town hall to town hall in just 10 days.

To sponsor him see www.justgiving.com/ChrisBird3
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MANCHESTER digital marketing agency Tecmark has been appointed to design, develop and launch two brand new apps – one for the Royal Association for Disability Rights (Radar) and another for MorrCo, an office fit out and refurbishment provider.  Both clients are based in London.

For Radar, Tecmark will develop an app to provide up-to-date information on 9,000 accessible toilet facilities in the UK.

The app – for iPhone, Android and Blackberry – will not only give users access to the complete database, but will also use the GPS system within the device to allow users to immediately locate their nearest disabled toilet.