Manchester United sign up new shirt sleeve sponsor

Manchester United has signed up a new shirt sleeve sponsor.

Kohler, a global lifestyle brand based in Wisconsin, has agreed a multi-year global partnership with the club.
And the Kohler logo will now feature on the sleeve of the club shirt, for both the men’s and women’s teams.

The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations.

Kohler is a leader in the design and innovation of kitchen and bath products and one of the largest manufacturers of power systems in the world.

The new home shirt, to be unveiled next week, will be worn for the first time by the men’s team in the opening fixture of Tour 2018 against Club America in Phoenix, Arizona.

Manchester United’s managing director Richard Arnold said: “It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams.
“Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.
“Kohler is known around the world not only for its cutting-edge design and luxury products but also a genuine commitment to stewardship and sustainability and is an exciting addition to our family of commercial partners.”

David Kohler, chief executive of Kohler, said: “Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet.

“An essential component of the relationship is our support of the new professional women’s team, and we look forward to their debut and our ongoing support.”

In February last year Kohler acquired Knowsley-based Clarke Energy, for an undisclosed sum.

Founded by Jim Clarke in 1989, Clarke Energy provides comprehensive distributed power solutions in multiple industries for mostly prime and continuous power requirements.

The firm employs more than 1,100 people and has established a vast network of service locations.