Liverpool welcomes World Corporate Games
NEXT year’s World Corporate Games were officially launched in Liverpool this week as part of the build up to the city’s International Festival For Business.
The games, founded in San Francisco in 1988, are a multi-sport event for people working in business and other organisations.
It is one of the attractions of next year’s two-month long business festival and is expected to contribute £3m to the city’s economy.
Accenture, ASDA, Lloyds Banking Group and IBM have already signed up for the competition. The launch took place at St George’s Hall on September 16.
Dr Maureen Johnston, president of the Worldwide Corporate Sports Community, said: “The games brings people together, giving incredible opportunities to everyday athletes who play sport for fun and for the fitness it provides.
“Each person is there to represent their company, institution, club or workplace. Competitors will not be elite superstars but they will play hard and enjoy the camaraderie and respect that real competition in sport and life can offer.”
Games Director, Ben Sedgemore, said: “I have seen first-hand that the team building benefits are incredible. As an ex-professional sportsperson myself, I can tell you that it is tough to replicate the camaraderie and team spirit that you experience in professional team sport when you move to an office environment. However, I am a firm believer that the Corporate Games is the perfect vehicle to achieve that.”
