F1 driver fast tracks himself to JCB
Budding engineers at Staffordshire excavator manufacturer JCB have been shown the glamourous side to the industry after the business hosted a visit to its headquarters and academy by a Formula 1 driver.
Williams Martini Racing Formula One driver Lance Stroll shared some of the secrets of his sporting success with the trainees, who weren’t much younger than the driver himself.
Stroll was just 18-years-old when, in November last year the famous F1 team announced he would drive for them. Their faith was repaid in June this year when he finished third in the Azerbaijan Grand Prix – making him the second youngest man in history ever to stand on the podium.
As part of the visit, JCB apprentices and graduates were able to quiz the driver on his experiences.
Stroll then headed to the nearby JCB Academy where he met and took questions from dozens of students before posing with a replica of the Williams Martini Racing’s F1 car, which is sponsored by JCB.
JCB chairman Lord Bamford said: “Lance Stroll is the epitome of what can be achieved at a very young age through hard work and determination and Lance has only just got started. As JCB nurtures and develops its next generation of engineers, hearing about his success first hand was an inspiration to our young people.”
Canadian-born Stroll said: “It’s every boy’s dream to be a racing driver and I have had some amazing experiences in such a short period of time. If telling my story to JCB’s young engineers and JCB Academy students encourages them to aim even higher, I will be delighted.”
JCB has just completed its first year as a partner of Williams Martini Racing – a move which has offered the company huge opportunities to promote its brand around the world.
As part of the sponsorship agreement, JCB branding appeared on the Williams Mercedes FW40 chassis and rear wing end plate. JCB also featured on drivers Felipe Massa and Lance Stroll’s race suits and helmets.
The partnership has helped JCB generate additional machine sales with new and existing customers from 32 different countries, with many of them attending races with JCB and events linked to Formula 1.
F1 driver Lance Stroll during his visit to JCB
F1 driver Lance Stroll during his visit to JCB
Date. 08.12.17
More articles in
Sectors
