LaSer wins four-year contract with electricals giant

WEST MIDLANDS-based LaSer UK has secured a four-year contract with Currys and PC World owners DSG International to provide point-of-sale finance at the chain’s 670 UK stores.

The credit and loyalty programme provider which employs more than 600 staff and finances over £1billion  in credit per year, says the deal will lead to 80 extra jobs in its customer service, marketing, sales, risk and finance teams in Solihull.

LaSer will provide fixed term credit at all 670 of DSGi’s UK stores, including Currys, Currys Digital and PC World, with immediate effect.

Other recent contract wins by LaSer include deals to supply similar consumer finance options for furniture stores Dreams and DFS.

Stephen Hunt, Group Managing Director of LaSer UK said: “This fantastic win continues the exceptional growth that we have been experiencing over the past two years. Our innovative solutions, strong backing and the determination of my team to succeed has created a business that will lend over £1 billion in 2010, creating over 120 new jobs in the region.

“DSGi is the UK’s leading electrical retailer and the confidence they have shown in introducing our products into 670 of their stores demonstrates the strength of our offer.”

John Kaye, Group Payment Services Controller for DSGi, said: “Customers are at the heart of everything we do, and we want our credit offer to keep pace with all the other work we have been doing on improving the in-store shopping experience.  We’ve been impressed with Laser UK’s collaborative style, flexibility, and enthusiasm for innovation, and we are really looking forward to working with the Laser UK team.”