Historic hotel to re-brand and undergo investment programme

Sheffield’s historic Kenwood Hall Hotel is re-branding to the Mercure Kenwood Hall Hotel & Spa in March, with a significant investment in the Hotel’s facilities over the next two years.

Part of the Vine Hotels group, which owns and operates seven hotels and venues in the UK, the 114-bedroom hotel is currently operating under the Best Western brand and is rebranding to Mercure..

Garin Davies, chief executive of Vine Hotels, said: “The re-brand of Kenwood Hall to a Mercure hotel is an exciting development for Vine Hotels.

“The Hotel has the advantage of being set in 12 acres of attractive parkland yet is only one mile from Sheffield city centre, so it works well for both corporate and leisure travellers to the region.

“We already have a strong established leisure market for the Hotel, that takes full advantage of this location. One of our primary reasons for re-branding Kenwood Hall is to further develop our corporate and conference markets. With the support of the Mercure brand, I am confident we will achieve this.  The investment in the Hotel will strengthen our offering to all guests; bringing even better facilities to match our already excellent service.”

Thomas Dubaere, COO AccorHotels Northern Europe, added: “We are seeing a lot of interest in Mercure brand in the UK and Kenwood Hall is one of two Mercure signings in Yorkshire already this year.

“The region has seen an increase in visitors for both leisure and business purposes and it is important to provide hotels that match the diverse requirements of these guests. The Mercure brand is designed to be flexible so its hotels can incorporate local touches into the design and overall guest experience allowing the hotels to offer something truly different without wavering from the internationally recognised and expected standards.”