Jobs on the way as PR agency finds fresh motive
A Nottingham PR firm has ushered in the new decade with a complete rebrand and a new website.
Lenton-based London PR, established in 2007 by former Daily Mirror journalist Steve McComish, will now trade as Motive.
The firm worked with an external branding agency – Nottingham’s Threerooms – to develop its new brand, which it says is “more than just a name change.”
Motive says it chose the new moniker because the dictionary definition of the word, “a strong reason for doing something,” chimes with its purposeful approach to PR.
The agency now wants to recruit four new members of staff – a PR director, a head of events, a PR manager and a PR executive – as it looks to continue its expansion.
Explaining the decision to rebrand the company, McComish said: “Changing our company name and all our branding was a big decision but we feel it’s the right one.
“While we enjoyed trading as London PR, and had great success with the name, it was always fundamentally a keyword domain. It worked brilliantly in Google with the site ranking number one for search terms such as London PR and London PR agency. We were also on page one for lots of other search terms such as PR in London and PR agency London.
“As a marketing strategy it definitely did the business, bringing in a mountain of leads and new clients in the early days. But as we grew as an agency and began picking up awards and building our own reputation, we found the sort of work we wanted to do was less likely to come to us through a Google search and therefore the keyword domain became less important.”
London PR took home Gold and Silver awards in the Transport and Automotive and Outstanding Small PR Consultancy categories at the CIPR Midlands Pride awards last September.
